BYREDO

Mojave Ghost Body Lotion, 225ml

S$90.00
BYREDO

Mojave Ghost Body Lotion, 225ml

About This Product
BYREDO is a modern European luxury house founded in 2006 by Ben Gorham. In contrast to Scandinavian esthetics, BYREDO carries clear ethnic influences from Ben’s Indian background with strong ties to creativity, art and lifestyle and has established a unique position in the market.
IN THE XERIC WILDERNESS OF THE MOJAVE DESERT TREES AND VEGETATION MORE ANCIENT THAN MANY CIVILISATIONS DEFY CONDITIONS THAT PREY ON HUMAN VULNERABILITY. THE GHOST FLOWER IS A RARE SPECIES THAT DARES TO BLOSSOM ABOVE THIS BAKED, HARD GROUND. DESPITE ITS ARID SURROUNDINGS AND INABILITY TO PRODUCE NECTAR, THE GHOST FLOWER, OR MOHAVEA CONFERTIFLORA, MAINTAINS ITS PERFECT, MAJESTIC BEAUTY AND THRIVES YEAR AFTER YEAR. IN AN ASTONISHING FEAT OF INGENUITY THE FLOWER USES MIMICRY TO ATTRACT THE POLLINATORS OF A NEIGHBOURING PLANT SPECIES BY DEVELOPING MARKINGS THAT RESEMBLE THOSE OF A FEMALE BEE GENUS ATTRACTED TO ITS SUBJECT AND DUPING THE MALE BEE INTO FOLLOWING SUIT. THIS MOVING HUMAN-LIKE BEHAVIOUR AND CAPTIVATING TALE OF SURVIVAL LIES IN THE FOUNDATION THAT INSPIRED ‘MOJAVE GHOST’, AN HOMAGE TO THIS MOST BEWITCHING FLOWER.
Apply generously all over the body, as often as necessary, morning and evening, in all seasons.
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