WITH THE LAUNCH OF MISTER MARVELOUS, BYREDO'S FOUNDER, BEN GORHAM, HAS CHOSEN TO HIGHLIGHT A MALE FIGURE WHO CURRENTLY EMBODIES HIS IDEA OF THIS FRAGRANCE. THE FIRST EVER MISTER MARVELOUS FEATURES WORLD RENOWNED HAIR STYLIST CHRISTIAAN HOUTENBOS.
MARVELOUS IS A GRAND WORD, IS IT NOT? AS IT ROLLS OFF THE TONGUE, IT FEELS QUITE LIKE IT MEANS. AND IT HAS HISTORY; FRANCE’S POST-REVOLUTIONARY DANDIES CALLED THEIR EQUALLY EXQUISITE LADIES LES MERVEILLEUSES. MARVELOUS MEANS WONDERFUL, EXQUISITE, AND ASTONISHING. WITH A BIT OF STRANGENESS AS WELL – AS INDICATED BY THE OLD LATIN MIRABILIS. A MARVELOUS THING MUST BE STRANGE IN THAT IT MUST BE LIKE NOTHING ELSE.
WE CELEBRATE ALL OF THIS. BECAUSE WHEN THINGS ARE JUST A BIT OFF KILTER, A LITTLE TWISTED OR TURNED IN SHAPE, THEY BECOME THAT MUCH MORE INTERESTING. SUCH QUALITIES ARE PRIMA FACIE FOR A THING TO BE CALLED MARVELOUS. FOR A MAN TO BE CALLED MR. MARVELOUS.
OUR HATS OFF TO THE ONE AND ONLY CHRISTIAAN.
BYREDO was founded in 2006 by Ben Gorham. Ben began to be intrigued by scent and memory after travelling to his mother's hometown in India, where he was stirred by the aromas of spices and incense. Inspired by this trip, BYREDO's scented candles and perfumes have been developed with an understated approach, using simple composition of the highest quality raw materials.