BYREDO

M/Mink EDP 100ml

S$310.00
BYREDO

M/Mink EDP 100ml

About This Product

BYREDO was founded in 2006 by Ben Gorham. Ben began to be intrigued by scent and memory after travelling to his mother's hometown in India, where he was stirred by the aromas of spices and incense. Inspired by this trip, BYREDO's scented candles and perfumes have been developed with an understated approach, using simple composition of the highest quality raw materials.

THE FRAGRANCE M/MINK IS A COLLABORATIVE EFFORT BETWEEN BYREDO AND CREATIVE PARTNERSHIP M/M (PARIS). IN 2009, REVERSING THE USUAL IDEA OF RECEIVING A BRIEF FROM A CLIENT, MICHAËL AMZALAG AND MATHIAS AUGUSTYNIAK OF M/M (PARIS) INVITED BEN GORHAM OF BYREDO TO THEIR STUDIO IN PARIS AND PRESENTED HIM A CREATIVE DIRECTION AND CONCEPT — A BLOCK OF SOLID INK PURCHASED IN ASIA, A PHOTOGRAPH SHOWING A JAPANESE MASTER PRACTISING HIS DAILY CALLIGRAPHY, AND A LARGE UTOPIAN FORMULA THAT MATHIAS DREW ON KOREAN TRADITIONAL PAPER. TOGETHER WITH RENOWNED PERFUMER JÉRÔME EPINETTE, BEN TRANSLATED THESE THREE IMAGES INTO A FRAGRANCE - A HYPNOTIC COMPOSITION OPENING WITH ADOXAL, THE HEART CONSISTING OF INCENSE AND FINALLY REVEALING A BASE OF PATCHOULI LEAF, CLOVER HONEY AND DARK AMBER. AT FIRST IT TRULY SMELLS LIKE INK BEFORE GIVING WAY TO THE IDEA OF THE CREATIVE INK THAT HELD TOGETHER THE THREE IMAGES BEN RECEIVED.
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