BYREDO was founded in 2006 by Ben Gorham. Ben began to be intrigued by scent and memory after travelling to his mother's hometown in India, where he was stirred by the aromas of spices and incense. Inspired by this trip, BYREDO's scented candles and perfumes have been developed with an understated approach, using simple composition of the highest quality raw materials.
‘1996’ WAS INSPIRED BY A PHOTOGRAPH OF A YOUNG GIRL ENTITLED ‘KIRSTEN 1996’ TAKEN BY INEZ VAN LAMSWEERDE AND VINOODH MATADIN IN THAT YEAR. THE FRAGRANCE IS A TRUE COLLABORATION IN EVERY SENSE AS CREATIVE DIRECTOR BEN GORHAM SOUGHT TO INTERPRET NOT ONLY THE IMAGE ITSELF BUT THE VISION AND PERSONALITY OF ITS CREATORS.
“WE SAID, ‘THESE ARE THE NOTES THAT WE’VE ALWAYS BEEN ATTRACTED TO THAT COME FROM THE DIFFERENT COUNTRIES WE HAVE MEMORIES OF, THIS IS OUR HOUSE FULL OF WARM WOOD AND HIGH END DESIGN, THIS PICTURE REPRESENTS THE DUALITY THAT UNDERLIES OUR WORK AND OUR LIFE TOGETHER, THE SCENT IS VERY MUCH BEN’S IMPECCABLE AND SENSITIVE INTERPRETATION OF THAT“ - INEZ VAN LAMSWEERDE AND VINOODH MATADIN
OPENING WITH THE ICY, DEEP GREEN BEAUTY OF JUNIPER BERRIES ‘1996’ INDEED TRANSPORTS THE WEARER TO ANOTHER PLANE AND, LIKE THE IMAGE, COMBINES POLAR OPPOSITES, AS THE NORTHERN HEMISPHERE GIVES WAY TO CREAMY ORRIS AND SOFT, SLIGHTLY FLIRTATIOUS VIOLETS. THE SOUL OF THIS FRAGRANCE IS A WARM, ALMOST VISCOUS BLACK AMBER, IT’S DEEP COGNAC RAPTURE ENVELOPS THE WEARER AND TIME STANDS STILL FOR JUST A MOMENT UNTIL THE JOURNEY CONCLUDES IN THE SOFTLY-SENSUAL LEATHER AND PATCHOULI OF THE ORIENT.
EACH BOX IS DECORATED WITH A 'KIRSTEN 1996' PHOTOGRAPH.
Directions for use:
- Spritz onto pulse points.