In 1916, skillful master perfumers concocted a fresh, refined and modern fragrance in  a  small  perfumer’s  laboratory  in  the  old  town  centre  of  Parma,  Italy.  Named Colonia, Acqua di Parma’s fragrance debut expressed a new sensibility, the formula produced  exclusively  using  natural  ingredients  and  its  bottle  showcasing  art  deco lines. Today, Acqua di Parma is an unmistakable symbol of Italian elegance, becoming a modern  classic  rooted  in  tradition  and  a  global  byword  for  Italian  refinement  and sophistication.